STRAVUS
BOUTIQUE EXECUTIVE CONSULTANCY

Your business has grown. Has the way it works kept up?

Ways of working built around one product do not automatically scale across several. As teams optimise their own piece, customer journeys, ownership and shared capabilities can fragment, while the day-to-day business keeps running.

Stravus is a boutique executive consultancy led by Tarra and Jeroen van Amerongen. We help you connect the customer experience, operating model and practical decisions for your next stage.

Discuss your next stage

Growth can put pressure on your business.

  • Customers meet different journeys, rules and support experiences across your products.

  • Product, design and engineering teams work in silos or compete for the same capacity.

  • Roadmap commitments reflect internal politics or exceed what teams can deliver.

  • Shared functions are scattered, while systems and processes no longer fit together.

  • AI ideas are multiplying, but the implementation path and ongoing costs remain unclear.

We know how to set-up, better.

Identify the friction in your business that matters most and what to change first. Decide what should be product-specific or can be shared. Define a coherent customer experience, clear ownership and a transition roadmap that respects dependencies, capacity and business-as-usual.

How we help

Two senior perspectives with a combined 4 decades of experience. One connected business.

Case Studies

Tarra van Amerongen, Design and Business Transformation Leader

Tarra van Amerongen

Design and Business & AI Transformation Leader

Executive design leadership, customer experience, business and service design.

Winner, User Experience Leader of the Year, Women in Digital Awards 2025.

Meet Tarra

Jeroen van Amerongen, Business and Operating Model Leader

Jeroen van Amerongen

Business and Operating Model Leader

Business, product management, entrepreneurship and operating-model experience grounded in the trade-offs of building and running a business.

Meet Jeroen

Start with a focused assessment

  • Assessment

    Start with one executive concern across two products, one journey or one shared capability. Customer and operating evidence informs a standalone diagnosis, priorities and next decisions.

  • Strategy and design

    Separately scoped work develops the customer experience, shared capabilities, ownership and transition roadmap. Your team retains implementation ownership.

  • Evidence before answers

    Our 8S framework supports the investigation. It is a method, not a predetermined answer or a requirement to centralise. We test what should be shared, coordinated or remain product-specific.

For leaders navigating the next stage of growth

  • Cross-product decisions

    For CEOs, COOs and CPOs navigating cross-product friction in technology and SaaS, financial services or higher education.

  • Senior involvement

    Work directly with Tarra and Jeroen at the diagnosis, design and executive decision touchpoints agreed for your engagement. We help define the change; implementation remains with your team.

  • What has become harder?

    What has become harder as your business has grown? Tell us what is no longer joining up. Let’s discuss whether a focused assessment would help.